Built for Sydney tradies

The receptionist who never misses a call — or a job.

Strafe is an AI receptionist that answers every call, captures the job details, and books it straight to your calendar. Sparkies, plumbers, HVAC, builders — on the tools all day, never missing work again.

Live in under 10 minutes 30-day money-back guarantee Cancel anytime
9:41
Incoming call Sarah Henderson +61 2 9521 4488 · Mosman
Strafe handled · Booked
Hot water system quote · Mosman · Tues 7am.
Added to calendar. SMS sent.
Call answered in 2 rings
Booked for Tues 7am
SMS sent to Sarah

Trusted by trades across Sydney

What's inside

Everything a receptionist does. None of the payroll.

Strafe isn't a voicemail. It's a trained operator who knows your trade, your pricing, and your calendar.

24/7 call answering

Every call, every hour. Weekends, after-hours, on the tools — nothing goes to voicemail.

Calendar booking

Integrates with Google Calendar. Jobs appear with address, job type, and customer details.

Quote on the call

We give ballpark pricing for common jobs — callout fees, service fees, after-hours surcharges.

Instant SMS follow-up

Every caller gets a confirmation text with the booking details. No "did they call back?" moments.

Emergency escalation

Gas leaks, burst pipes, critical faults — routed straight to your mobile, even after hours.

Service area aware

Caller in your patch? Book it. Outside? Politely decline or refer — on your rules.

Monthly reporting

Every call logged with outcome. See your booking rate, job value, and ROI each month.

Australian voice

Natural Aussie accent — not a generic American assistant. Sounds like a person, not a bot.

Gets smarter weekly

We listen to real calls and fine-tune. By month three, it handles edge cases you didn't think of.

Hear it yourself

This is a real call Strafe handled last week.

No script. No edits. A Mosman homeowner rang after hours about a hot water system — and Strafe booked it.

Hear the demo live

Call it right now. Pretend you're a customer.

Dial the number below from your mobile. Ask about a hot water replacement. See how Strafe responds — ballpark price, service area, booking, the lot.

Call 02 5021 7027
Best with headphones
After-hours call · Mosman
Hot water system enquiry · 8:47pm
0:47 / 1:32
Strafe

Harbour Electrical, you're speaking with Sam — how can I help tonight?

Sarah

Hi, my hot water system's gone cold. Do you do replacements?

Strafe

Yeah, we do. Whereabouts are you?

Sarah

Mosman.

Strafe

No worries, that's in our patch. For a standard 250-litre electric, you're looking at around $2,400 supplied and fitted — the first slot I've got is Tuesday 7am, would that suit?

Pricing

One price. Every call answered.

No per-minute fees. No call limits. No surprise invoices.

Most tradies pick this
Strafe Standard

Everything you need to stop missing calls.

$ 499 AUD / month
$500 one-time setup · live in under 10 minutes
  • Unlimited 24/7 call answering
  • Natural Aussie voice, trained on your trade
  • Google Calendar booking + SMS follow-up
  • Emergency escalation to your mobile
  • Monthly performance report
  • 30-day money-back guarantee
Start free trial
Do the maths

How much are missed calls costing you?

Drag the sliders. The number on the right is what Strafe pays for itself each month.

8
$450
60%
You're leaving on the table
$9,360
per month in lost work
Strafe recovers (~85%) $7,956
Strafe monthly cost −$499
Net gain, every month $7,457
What tradies say

Real reviews from the trucks.

"Booked three extra jobs in the first week. Paid for itself before the first invoice."
DM
Dave Martinez
Brass Tacks Plumbing · Inner West
"I was sceptical about an AI on the phone. But it sounds like my mate Sam. Customers don't know the difference."
RT
Rhys Thompson
Harbour Electrical · North Shore
"Used to lose five jobs a week to voicemail. Now I lose zero. My wife's actually happy about my phone."
MK
Mike Karras
Western HVAC · Parramatta
30-day guarantee

If Strafe doesn't capture a single lead in 30 days, you don't pay.

No lead captured, no invoice. We're confident it pays for itself week one — if it doesn't, we refund the setup too. No contracts, cancel anytime.

Get started
Common questions

Questions tradies actually ask.

Will it sound like a robot?
No. Strafe uses natural Australian voices and conversational phrasing — not scripted responses. Most callers don't realise it's AI. You can listen to a real call in the demo section above.
What if it gets something wrong?
Every call is logged and you get an SMS summary within 30 seconds. If Strafe misunderstands a caller or quotes wrong, you'll know immediately and can follow up. We also listen to flagged calls weekly and fine-tune your AI.
How does emergency routing work?
You tell us what qualifies as an emergency — gas leak, burst pipe, no-power callout, whatever. Strafe identifies those calls and routes them straight to your mobile. Regular enquiries get booked into your calendar as normal.
Do I need to change my number?
No. You keep your existing business number. We set up conditional call forwarding on your carrier — calls you don't answer within 3 rings forward to Strafe. Takes about two minutes on Telstra, Optus, Vodafone or TPG.
What if I'm already with an answering service?
Most of our customers switch from human call centres. Strafe costs about 1/3 as much, works 24/7, and never takes a sickie. You can run both in parallel for a month if you want to compare — we'll help you set it up.
Is my customer data safe?
Yes. Call recordings and transcripts are stored encrypted, accessible only to you. We don't sell or share data. Compliant with Australian Privacy Principles. You can request deletion of any call or all data at any time.
Can I cancel?
Anytime. No contracts, no exit fees. Cancel before day 30 and you pay nothing under the guarantee. After that, month-to-month.
Stop missing work

Every missed call is a job your competitor just won.

Get Strafe live today. First call answered within an hour. 30-day guarantee — if it doesn't pay for itself, you don't pay.